With the launch of every notable new Android tablet, the popular narrative is to expound on the improving standards of slates made on the Google operating system, while playing down the qualities of the known quantity that is the iPad (or iPad Mini). It has been particularly noticeable of late since the launch of the new Google Nexus 7, where several commentators have called the new Nexus a better tablet than the iPad Mini in almost every way.
Well, here’s the problem – the app ecosystem of Android was and is still inferior to that of iOS. While the gap may seem to be getting narrower by the day, that’s only true in the case of the smartphone versions of Android, as tablet optimized content is still a rarity in the Google Play Store. A new study from Canalys reiterates the fact that Android still has a lot of catching up to do as a tablet platform compared to iOS. Read on below the break to know why!
According to the Canalys report, a mere 52% of the top apps found in the App Store for iOS powered iPads are also available as tablet optimized apps for Android in Google Play. A prime example is the Paper app by Fifty Three Inc. – an app that’s been considered to be among the best that the iOS platform has to offer for a couple of years now is still nowhere to be found in Google Play.
The 52% of top apps available through Google Play and optimized for tablets also includes six titles that appear as top paid titles on iOS, but are only available as free, ad-supported versions on Android. ‘While nominally free, set against a paid version of the app, ad-supported offerings typically deliver a poorer and often more limited user experience, sometimes taking a considerable toll on device battery life and often subjecting users to unskippable videos or other unpopular intrusions,’ said Canalys Analyst Daniel Matte.
As long as Google doesn’t take some quick and drastic steps to attract more top notch iOS devs to the Android tablet platform, there’s no point in going ahead with its Nexus project and trying to fight a losing battle through low margins and cut throat pricing models.