Tag Archives: india
Apple has never been one to bend to some users' wishes to launch a low cost version of its iPhone, even at the risk of hemorrhaging customers to cheaper alternatives on Android such as Samsung. Clearly, the luxurious 'oomph' factor that the Apple brand exudes is too precious for them to give up in exchange for some extra sales. The much rumored 'cheap' iPhone 5C proved to be anything but cheap, and was an incredible anticlimax to all the prelaunch buzz about it being an iPhone anyone and everyone could afford. As a result of its policies, Apple has traditionally had middling sales in highly price sensitive markets, especially in emerging economies like India. As a result, they have found a compromise, and that's by relaunching the completely outdated iPhone 4 in India at a low price to compensate for the sales it's been losing by its pricing strategies. Read on below the break to know more.