Apple releases poetry themed ad about being creative with the iPad Air

Apple has been focusing a lot on the whole ‘Life on iPad’ concept in its ad videos of late, and its latest ad is a continuation of that concept, trying to equate the iPad Air with creativity and creative people. The idea is to highlight the usage and the potential of iPads in diverse professions such as sports, film making, music, dance, science, deep sea exploration, and medicine. Helmed by Robin Williams, the ad features him quoting his own character in the 1989 movie, Dead Poets Society. Read on to know more about this new Apple ad.

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The new Apple ad is titled “What will your verse be?” It happens to be one of the most famous and oft-quoted dialogs from Dead Poets Society, and it argues the following:


“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.”

The dialog itself quotes a poem by Whitman, calling life a ‘play’, and it asks that you ‘contribute a verse’ to it.


Apple has always been a company keen to leave a lasting impact on its viewers with its ads. Rarely are their ads bombastic, and their ads often feature elements from influential works of literature, music and cinema in order to make their message indelible in their customers’ minds. This new poetry / creativity focused ad from the Dead Poets Society, and it arguably succeeds in its mission after all.

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