Apple’s latest hit: 1-1.5 million iPad Minis could be sold over this weekend
This entry was posted on Sunday, November 4, 2012.
It shouldn't come as a surprise to anyone to see an Apple product selling well these days, but things were a little sketchy with the iPad Mini. With its strange pricing strategy and somewhat underwhelming hardware, there was a decent amount of doubt over whether the Cupertino company would be able to continue its white hot streak when it came to the sales numbers for every newly launched product. From what it turns out, there doesn’t seem to be much of a cause for worry after all, as Apple is being expected to sell a rather impressive 1.5 million iPad Minis over its launch weekend.
Piper Jaffray ‘s Gene Munster forecasts that Apple should sell between a million and 1.5 million units of the iPad mini over this weekend. The estimates suggest that the new Apple tablet’s sale would be ranging between a third to half of the 3 million third-gen iPads sold during the latter’s own launch weekend earlier this year.
The sales numbers may not be blockbuster material just yet, but that could have to do with the general buying public still being in two minds about the iPad’s new form factor and looks. Munster makes a reference to this as well, by calling the form factor’s ‘newness’ a significant issue with the iPad Mini. He expects sales to perk up further when Apple launches a 4G LTE version of the Mini later in November, and also when consumers realize the ‘benefits of the smaller form factor’.
A positive word of mouth from the usually vocal Apple fanbase should go a long way in guaranteeing that the Mini is a big success for Apple as well.