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Apple warns of ban for apps with ‘Memory’ in their name

Apple is no stranger to making inexplicable and seemingly random decisions to ban apps in the App Store out of the blue. Plenty of developers have faced the brunt of Apple’s itchy trigger fingers in the past, for reasons that have ranged from the somewhat logical to those that made no sense whatsoever. The latest announcement from Apple falls somewhere in between those categories, as Apple has asked developers who have the word ‘Memory’ in their apps to get their apps renamed, or risk getting their apps banned outright from the App Store.

 

 

The crux of the matter is described by Gamasutra as follows:

 

Apple is sending notices to several developers asking them to remove or rename Apps that have 'Memory' in their titles.

 

The notices are coming at the request of German company Ravensburger, which claims to hold trademark for the word in several European countries, where it sells a very popular board game simply titled "Memory."

 

Ravensburger holds the app name patent in the following countries:

Armenia, Austria, Bosnia and Herzegovina, Belarus, Belgium, Brazil, Croatia, Czech Republic, Denmark, Egypt, Equador, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, India, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Montenegro, Netherlands, Norway, Peru, Poland, Portugal, Russian Federation, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Turkey, Ukraine and Venezuela.

 

Apple will only be asking for apps to be renamed in the 42 countries listed above, and no more. But given the generally broad nature of this patent, a sizeable number of devs stand to be affected by this strange scenario.

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