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Samsung blames Apple of reducing consumer options

As a result of Apple’s relentless fight against Samsung’s alleged patent infringements, Samsung has called out on Apple, saying that Apple is using law to limit consumer choice.  In a statement, Samsung said the following:

 

“Apple continues to resort to litigation over market competition in an effort to limit consumer choice.  We will continue to take the necessary legal measures to ensure the availability of our innovative products in the United States.”

 

Apple responded with this statement:

 

“Rather than innovate and develop its own technology and a unique Samsung style for its smartphone and tablet computer products, Samsung has chosen to copy Apple’s technology, user interface, and innovative style.”

 

Both sides of the argument hold valid points, therefore offering no clear right or wrong.  However, I must disagree with Samsung’s statement claiming that Apple is “in an effort to limit consumer choice”.  I previously posted reasons that the Apple vs. Samsung case ruling could be both good and bad for innovation.  In the listed reasons, I mentioned that the ruling could force Samsung to think of completely new ideas.  In a way, this could actually give consumers more options.  At the present moment, it seems that the ruling is hurting innovation and Apple is trying to reduce the options on the market.  However, in reality, there are ideas that nobody has thought of yet.  The case ruling could force these ideas to be thought of and developed, thus adding completely new options to the market instead of mere variations of standard options.

 

Samsung is partially correct in their statement, however, meaning that Apple’s willingness to limit consumer choices is nothing new.  Apple is always looking to reduce consumer options; it’s a genius business move!  Think about the Mac: you have very few options for the Mac as far as models go.  In terms of manufacturer, you have 1 option: Apple.  Apple has surely restricted consumer options when it comes to the Mac, but only to protect itself.  Apple knows the value of the Mac operating system.  Allowing other manufacturers to build machines that run Mac OS will take away from the profit that Apple will earn from Mac machines.  Mac machines will become more popular, therefore forcing the machines to devalue.  When the machines devalue, cuts will have to be made by the alternate manufacturers.  The physical components will lose potency and quality.  Pretty soon, the Mac OS will look bad on a cruddy piece of hardware.  That is the problem with Windows: there are too many manufacturers and too many hardware variations that the OS has to be able to run on.  Mac OS works so great because it is specifically designed for the machines that it runs on.  It’s only possible for the OS to be designed specifically for a select number of machines if Apple keeps Mac OS inside of the Apple ecosystem and doesn’t let it loose.

 

Because Apple has kept the Mac OS inside the boundaries of Apple products, new ideas have been forced into the market.  These new ideas include new hardware designs that match the quality and beauty of Apple’s devices, as well as updated operating systems such as advanced versions of Linux and better versions of Windows!

 

All in all, what may now seem to limit consumer options will actually allow for greater innovation that we cannot even imagine at the present moment.  This great innovation will add more options to the market…more options that would never appear if patent laws were not enforced.

 

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