Bloomberg: Squabbles with content providers mean that Apple won't launch Apple TV this year

In all the chaos surrounding the buildup to the September 12 launch date of the iPhone 5 (and the iPad Mini, though that's rather doubtful for the time being), there's another long rumored Apple product that has been drowned out pretty comprehensively. The product in question is Apple TV - something that Apple's late CEO Steve Jobs considered a last frontier of sorts, and desperately wanted to compete with.



While Apple may or may not have a great product in its hands (the former is more likely for certain), Apple faces an issue it has hitherto never experienced while launching its most famous products. The iPod, iPhone and iPad are part of the great Apple success fable of the 2000s, but they could essentially create a market (as in the case of the iPod and iPad) or evolve it to the point of turning it on its head (as in the case of the iPhone). The Apple TV is a whole new ballgame altogether thanks to the myriad new external forces that come into play. Namely, the content providers. Negotiations with TV networks have proved to be the stuff of nightmares time and again, and they are way too entrenched in their comfort zones to bother about revenue sharing deals with the likes of a novice to the market, that Apple would be with its Apple TV. Bloomberg confirms as much in its latest reports, to quote:



"Apple is vying with the likes of Google Inc. (GOOG), Microsoft Corp. (MSFT) and Inc. (AMZN) to make TVs the digital hub of people’s lives in an industry projected to reach $200 billion worldwide by 2017. Whoever wins must first strike deals with media companies or cable providers who have little incentive to cede valuable revenue streams. The result: Apple won’t be releasing a new TV product this year, as analysts had predicted, said a person familiar with the company’s plans."



Apple definitely doesn't need to hurry up too much to sort out the issues it's having with media companies. It isn't like it needs a new and groundbreaking hit in the immediate future a la RIM or Nokia, and it isn't in danger of being gazumped by any new player in the market, as it still holds sufficient clout to stave off any new pretenders to the emerging market it seeks to create.




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