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Apple CEO Tim Cook apologizes for Maps fiasco

'Unmitigated disaster' is the phrase that comes to mind when describing Apple's attempts at trying to dabble in Maps. The Cupertino company has carved a niche for itself in the markets it competes in, thanks to its constant obsession with making things work smoothly and perfectly. For all the limitations and missing features that users of competing products (such as Android or Windows) tend to harp on about when it comes to iOS, iPhones, iPads, Macs and the like, one thing has remained steadfastly constant : they do what they do well, really, really well. That's why Apple Maps is such an aberration - it is, in all honesty, a slipshod product that looks promising on paper, but practically, its implementation of its many features leave an incredible lot to be desired.

 

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Apple's CEO, Tim Cook, has finally bitten the bullet and accepted that Apple Maps has turned out to be a turd after all. In a letter posted to the Apple website, he has apologized on behalf of Apple for the poor performance of Maps, in the face of the sharp criticism Apple has received in the entire incident. He even went on to ask users to try competing apps, such as "Bing, MapQuest and Waze, or use Google or Nokia maps" (with the latter two to be used as web links, as they do not have apps for iOS.

 

Here's is Cook's letter in full from the Apple website

"To our customers,

 

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

 

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

 

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

 

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

 

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

 

Tim Cook

Apple’s CEO"

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