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Facebook for iOS updated, goes native

Facebook's mobile app has been almost universally panned through all of its existence. While there have been frequent updates and performance/ bug improvements, there is only so much you can do with an app that tries to pass off an HTML5 wrapper of a mobile web page as a full fledged mobile experience.

 

 

 

The frankly terrible social networking app has been improved drastically now though, thanks to Facebook deciding to go native in iOS. This means that instead of a laggy HTML5 rendering of a web page, you get an app that fully integrates into iOS.

 

In other words, the new & native Facebook app "brings in massive performance improvements all round........ the app opens faster, pages scroll faster, and photos open faster."

 

 

 

You can find the change log according to the App Store listing below:

 

"

What's New in Version 5.0

We've rebuilt the app so it’s faster and easier to use.

* Scrolling through news feed is faster than ever

* New banner lets you tap to quickly see more stories – no need to refresh

* Photos open fast and close with one downward swipe

* Instant access to your notifications

"

 

The Facebook Newsroom press release had this to say:

 

"A Faster Facebook for iOS

August 23, 2012

By Mick Johnson

Today we're announcing an update to the Facebook app for iPhone and iPad that makes keeping up with friends faster and easier. Facebook 5.0 for iOS is twice as fast as the previous version when launching the app, scrolling through news feed and opening photos in feed.

- App opens quickly

We’ve rebuilt the app from the ground up, so now the app opens much faster and your news feed and notifications load right when you open Facebook.

- Stories scroll smoothly

As you scroll down your news feed, all your friends’ stories appear faster than ever. A banner lets you know when new stories come in, and you can tap once to immediately see the latest updates.

- Photos load instantly

Tap on any photo and it opens right away. Pull down to close it with a single swipe."

 

 

Given that Facebook is arguably the most used app in the world right now, it was about time that Zuckerberg and crew decided to pull up their socks and make their mobile offerings a tad bit more bearable. Going native on iOS is certainly a great start.

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