Last quarter, Apple experienced record iPad sales. 17 million iPads were sold in the second quarter. According to IHS iSuppli, 70% of the 24.4 million tablets sold in the second quarter were iPads. This is the best market share that the iPad has seen since the first quarter of 2011. However, sales have still increased since that quarter; 17 million iPad sales is an 84% increase from Q1 of 2011. This spike in sales could be caused by the current existence of three generations of iPads, giving consumers more options and a wider price range since the older generations are discounted.
Coming in second place in the tablet market was Samsung. Samsung sold 2.3 million tablets, less than one-seventh of Apple’s sales. Samsung held 9.2% market share. Third, fourth, and fifth top sellers were Amazon, Asus, and Barns & Noble. We could soon see a shift in these results with the launch of the Google Nexus tablet and the Microsoft Surface tablet. Apple could easily maintain their 70% share, especially if they launch the rumored iPad Mini.