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Tim Cook dismissive about Windows 8 being a unified platform

Apple has tried  to experiment with merging features found in iOS and Mac OSX, more so recently. You can take the notification center and iMessages features from iOS for instance - they were directly grafted into the OSX user interface, and were considered by Apple to be the epitome of unifying user experiences across the board for all Apple devices.

Apple's CEO is far from enamored by the Windows 8 way

However, Apple's CEO, Tim Cook, believes that the approach that Microsoft is adopting for Windows 8 is a poor idea. MS has made it quite clear that Windows 8 will be an operating system designed to run as well on tablets as computers. In essence, they will be taking the Apple approach of integrating and mingling key OS features to a whole new level altogether.

In the words of Cook:

"anything can be forced to converge, but the problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not gonna be pleasing to the user."

Quite obviously, he isn't sitting on the fence with his views about Windows 8. It certainly is curious given that recent versions of OSX do have a lot more in common with their iOS brethren, but Apple apparently believes that there have to be limits to it.

Given that it was an Apple Q2 2012 earnings call, Cook did move on to matters closer home than Windows 8. He asserted that iPad sales have no limit "in sight", while Apple continues to"double down on making great products."

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