Early this month though, Instagram finally came good with its promise of coming up with an Android version of its app as well. And then, things went a bit crazy, to say the least. Instagram managed to almost DOUBLE its user base within ten days of the launch of Instagram for Android. It was a massive success, but was met with almost unequivocal disdain from iOS users, all of whom had so far considered Instagram to be an Apple-only environment.
A few days after that, Facebook took over Instagram for what appears to $1.23 billion now. Considering that Instagram has no revenue sources and doesn’t even display ads, the sheer importance of this tiny startup can’t be stressed enough, looking at its valuation.
According to a 9to5Mac report, Apple Senior Vice President Paul Schiller deleted his @schiller Instagram account apparently out of the blue. A 9to5Mac reader contacted him via a Twitter direct message soon enough, asking him about his absence from Instagram. Rather surprisingly, Schiller responded, and he did so rather bluntly. In his words:
It “jumped the shark” when it went to Android.
9to5Mac went on to press him further about his comment, as his action of leaving Instagram altogether did seem to be a rather extreme step. He went on to say:
Instagram is a great app and community. That hasn’t changed.
But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs. Now that it has grow(n) much larger the signal to noise ratio is different. That isn’t necessarily good or bad, it’s just not what I originally had fun with.
Schiller is said to lead most of iOS-related marketing efforts, and Instagram was considered to be one of the premier iOS apps that drew people to the platform (a la Flipboard, for instance). Instagram had even won Apple’s ‘App of the Year” awards last year. With it seemingly defecting to Android in a certain sense, Schiller may have found leaving it a way to express his (and perhaps, Apple’s) disappointment at these developments.