Samsung Galaxy Note Mocks at Apple in Super Bowl Commercial
This entry was posted on Monday, February 6, 2012.
The 90-second commercial has been reported by a financial blog called 24/7 Wall St.'s, to cost Samsung a neat $10.5 million, just for air time. Then added to that, a British rock band The Darkness's hit song "I Believe in a Thing Called Love" was featured in the commercial, which means that the ad cost even more than the air time's $10.5 million.
The ad starts by showing a long line of people waiting for the launch of a new iDevice. They are grumbling among themselves, about how long they have been waiting in line and suddenly, one of them sees a guy holding a Samsung Galaxy Note. Immediately, the scene changes and chaos erupts (along with the song), as people start converting to Samsung and begin going mad with the new Galaxy Note. They snap pictures, shoot movies and some even take an autograph from Brian Urlacher, the Chicago Bears' standout linebacker.
At the end, the 'barista' man from the previous ads comments drily, "Well that was over the top." The commercial prominently features the stylus of the Galaxy Note and this is the main difference between Apple's tablets/handsets and the Galaxy Note.
The Samsung Galaxy Note is somewhere between a phone and a tablet. It is larger than a phone and smaller than a tablet. It has a 5.3-inch screen with a resolution of 1280 by 800 pixels. It is powered by a 1.5GHz dual-core processor and has 16GB of internal storage capacity. It also features an SD card reader and has 4G connectivity.
The Galaxy Note will be in the markets by February 19, 2012 and will be available on a 2-year contract from AT&T for $299.