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Searching with Google: The New Way Forward?

Google search is not the same anymore. In one of the most significant changes ever made in Google's search service, Google search will now give more personal search results. Let's hope this move won't violate the US anti-trust legislation.

Google search
Image courtesy: flickr

The new service is called 'Titled Search plus Your World' and the concept is that one can get search results from one's social circle as well as from around the world. The service is expected to begin a few days later.

Via this service, searching for profiles will be easier too. The Google fellow Amit Singhal says on Google blog, "Now, typing just the first few letters of your friend’s name brings up a personalized profile prediction in autocomplete. It also makes it easier to find profiles in search."

He further added that, "Selecting a predicted profile takes you to a results page for your friend, which includes information from their Google+ profile and relevant web results that may be related to them."

Another new feature is the People and Pages feature. It gives an entire list of famous people who discuss a particular issue regularly on Google+. Hence, if you search for something like "Harry Potter", you might end up with the views of J.K.Rowling herself.

Having said that, some legal experts believe that this move will not be welcomed. Twitter's senior lawyer, Alex Macgillivray tweeted that this move was a "bad day for the internet".

He also added, "Having been there, I can imagine the dissension @Google to search being warped this way."

The problem in this approach is that when a search engine starts giving results from its own services, this leaves out its competitors' content from the seemingly 'free and open ground' of internet searches. Twitter says that there is no reason why the People and Pages feature is only customized for Google+ and cant' do so for Twitter or Facebook accounts.

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