Do you have a teenager sitting at home, drooling over every commercial geared toward 2011′s Christmas Shopping Extravaganza? Do you hear, “Oh, I want that” “Oh, I want that!,” “Oh, I WANT THAT!” so much you’re starting to hear it in your sleep? Well, you’re certainly not alone!
According to Piper Jaffray and Co (an investment advice firm among other things) and Neilson Communications (the people who also monitor television and radio ratings) studies, teens ages 13 and up (way up if we’re honest; kids aren’t the only ones screaming “I want that!” when they see the iPad) are more interested in receiving an Apple iPad 2, iPod Touch, iPhone 4s, or a MacBook than Xbox 360 or PlayStation 3.
As a matter of fact, the only two Christmas Contenders for Apple this season seem to be cash and clothes; otherwise iDevices are at the top of eleven percent of the country’s teenage population. Broken down, 2.1 percent of teens asked for the iPod Nano or Shuffle, 1.3 percent want the iPod Touch, 3.4 percent of our teens are hoping to unwrap an iPhone, 2.5 percent have accessories already picked out for an iPad 2, and 2 percent just want to see a Mac or anything Apple sitting under their tree December 25th.
Just to drive home the implications for you: 0.3 percent of our teenagers said their list topped out at an Xbox 360, while 0.4 are holding out for a PlayStation 3. Of course the all-mighty dollar comes in at number one, with 22 percent of teens putting cash at the top of their wishlist, and clothing takes a number two slot at 15 percent.
If you’re having trouble trying to figure out what your teen wants for Christmas, it’s simple: cash, clothes, or Apple.