Industry execs expect 3D TV penetration to hit 50% in 2013

Local technology companies are set to debut new lines of 3D and / or Internet-enabled televisions in the second half of 2011. That’s as market penetration of 3D TV is expected to exceed 10% in 2011. Industry executives have also estimated that 3D TV penetration will reach 50% in 2013.

Taiwan firms such as Chimei Innolux (CMI) and BenQ are preparing to roll new lines of 3D TVs. BenQ says it will adopt passive 3D panel technology for its 3D TV product line, while CMI plans to adopt active 3D TV panels for its large-size LED TVs.

Consumer acceptance of 3D TVs has been moving faster than connected or Internet TVs. However, nearly 20% of all TVs shipped in 2010 featured connected or “hybrid” TV capabilities.  According to DisplaySearch’s latest first-quarter report, the product category is expected to grow to over 123 million shipments in 2014. What more, the leading global market research firm’s findings indicated that 33% of flat panel TVs sold in China in 2013 would have internet capability.
The US-based Sezmi Corporation, a major player in the industry, said that Asia is positioned to serve an important role in the new sector.
"Hybrid TV enables providers to offer a flexible, complete, multi-screen entertainment experience that is not tied to a rigid, fixed line infrastructure," the company said in a press statement. "This ability to deliver content seamlessly across multiple networks will appeal to a wide range of consumer interests, and will place Asia in a better position to leverage existing   infrastructure and adapt to changing market needs."    

Local companies are working to stay ahead of the 3D and Internet-enabled TV trends.
Semiconductor company MediaTek Inc. has announced that it won a contract from TV maker Skyworth Group of mainland China to supply chips for 3D TVs. MediaTek said it will begin volume production of the chips sometime in the second quarter. Skyworth said it will design MediaTek`s 60Hz/120Hz shutter and polarized 3D chips into its K08, E82, and E92RD families of TVs.
Increasingly applied in smartphones built with dual-core processors, 3D display technologies such as 3D video recording, 3D photo viewers and 3D operation interfaces are also growing in popularity. 
Peripheral product offerings from Taiwan include computer and PC components maker MSI’s Wind Top AE2420 3D. The PC is an all-in-one touchscreen PC combining 3D Station™ technology with a 120Hz high resolution panel. It also integrates 2D to 3D transfer technology.
In addition, D-Link, a global producer of advanced networking devices and applications, recently unveiled the Boxee Box, which allows the user to view internet content from their television without a direct hookup to a PC.

Chimei Innolux Corporation

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