News Corp is going to officially introduce their digital newspaper for Apple’s iPad on February 2, 2011. Rupert Murdoch, Chairman of News Corp and Vice President of Apple Inc. Eddy Cue will be introducing the digital tablet newspaper (called the Daily) at Solomon Guggenheim Museum, New York.
Initially it was reported that the launch will take place on January 19, in San Francisco and Murdoch and Steve Jobs will launch the Daily. Due to technical difficulties, the event was postponed. Some days later, Apple revealed that Jobs is to take a medical leave.
Now, the Daily will be launched at a cost of 99 cents per week, James Murdoch, News Corp’s executive revealed. The Daily is a digital-only newspaper which is going to be available initially in the US only and will encourage investment in journalism. It is going to enable consumers to buy their online news – a move that is generating a lot of interest in the business community. Declining circulation of newspapers is a major factor behind this move, and the print media personnel are hoping that it revives the consumer interest.
Only this week, a personalized news serivce called Ongo was launched by New York Times Co., Washington Post Co. and Gannett Co. This service is subscription-based and can be accessed via browsers, smartphones as well as tablets.